Claude C. Hopkins: Scientific Advertising

He was a shy, mousy little man and spoke with a strong lisp. His nickname was Thee-Thee, that being the way he pronounced his initials CC. Dat vermeldt David Ogilvy in zijn Ogilvy on Advertising over Claude C. Hopkins (1867-1932).

Maar Thee-Thee schreef ook de klassieker Scientific Advertising. En dat boek kunt u nu gratis en voor niets lezen bij copywriter Michel Fortin.